Yellow pages aren’t extinct (yet)

When’s the last time you used a phone book?

As customers, the way we search for business information has changed due to the internet. Are businesses keeping up? As technology moves forward at a fast pace, what do businesses need to do to make sure they are accessible?

Check out my guest post over on the PRevolution blog: Closing the Book on Yellow Pages. There you’ll find the latest usage numbers for off and online directories. I also share how drastically I cut Allina’s yellow page advertising spend over the last couple of years.

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  1. You know, it’s funny Missy. I think just about the only ones who like the Yellow Pages anymore are SEOs. As a business, you’re more likely to rank well in Google Maps if you’ve submitted your business info to all the free local directories. People don’t may not use YP anymore, but Google sure does.

    I think it’s ironic that the main user of Yellow Pages is the very company that made it irrelevant to human users.

    • Josh – thanks for your comment. Free and paid listings definitely impact search and Google Maps – another big reason not to stop listing with the telephone companies. A big problem we have with online directories is incorrect numbers. If numbers change or are incorrect, there is basically no pulling them back. They seem to live online almost forever… Thanks for the input.

  2. So here I am at your new blog, and my first thought is “oh… she’s using wordpress now”. I think I would like to hear why.

    • Hi Ruby – thanks for stopping by! Great question about the blogging platform. As you know, my first blog ( is on blogger. At the time I launched it, 4+ years ago, it was the platform all my friends were using and was easy to navigate. In the last couple of years, however, WP has been gaining popularity and has become the platform of choice for… well… “serious bloggers.” Or at least that’s the word on the street. I already know Blogger well, so using WP for this one is a great opportunity to learn the differences between the two. It will also help me feel more confident about possibly changing the other blog at some point.

      • Thanks for responding so quickly! As you may have noticed, I use blogger for the time being, but the techy side of me has paid attention to another platforms as well. You will have to let us know if you come across any astonishing insights.

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