Tag Archives: rebrand

Rebranding a Major Healthcare System

I’m honored to present at the Minnesota Health Strategy and Communications Network (MHSCN) spring conference next month. I’ll be discussing the rebranding of Allina Health – a major endeavor I’ve been focused on the past two years.

This article on the MHSCN web site previews some of the topics I’ll be addressing in the presentation, including some of the highlights and challenges of the work.

Are you interested in healthcare marketing and communications? I’d love to see you at the spring conference! Registration information here.

Update: See the slides from this presentation here.

Rebranding an organization

A little more than a year ago, I changed positions within my organization – moving from managing the marketing and communications at one of our hospitals to a marketing position in the system office. I wrote about the change in my role  and how I would be focused on marketing the organization as a whole. What I couldn’t share at the time is that I was tasked with managing the process to rebrand the organization.

The first year of my work (January 2011 to January 2012) was focused on planning and a significant amount of research with key stakeholders, both internally and externally. I also manage the relationship with the advertising agency we’ve asked to partner with us on this journey.

Read more »

Related Posts Plugin for WordPress, Blogger...