Tag Archives: healthcare

How three innovative physicians use Periscope

Periscope, the live-streaming app, launched nearly three months ago. Owned by Twitter, the app can be used with either a Twitter account or a phone number and allows anyone with a smart phone the ability to share their view with people around the globe.

Scoping tourist attractions and beautiful views are a staple of Periscope broadcasts, but one of the best ways we’re seeing it used is for education. Experts or advocates for a topic important to them can live stream themselves talking and answering questions that come through in the comments.

You’ll find Periscope accounts by physicians across many specialties, but so far most of them are lurking to see what it’s all about. Yet there are a small handful of innovative, early-adopters who are making their mark and finding a way to make a difference in people’s lives through live-streaming.

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Interactive Innovation in Highly Regulated Industries – MIMA event

A photo from the January MIMA event. To the right of me is Kelli Carlson-Jagersma. Photo by Jenny Huschka

Those of us who work in regulated industries, such as healthcare, finance or government, often bump into regulatory requirements and restrictions when it comes to our marketing research, strategy development and execution.

I regularly navigate HIPAA, The Joint CommissionStark Law, and many state and federal standards. And I look to my internal partners in the Compliance and Legal departments for guidance and approval.

My experiences in this area helped me develop questions and moderate a panel discussion on Interactive Innovation in Highly Regulated Industries for the Minnesota Interactive Marketing Association (MIMA) last week. The panel included Marti Nyman, Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen, Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma, Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo.

Kelli Carlson-Jagersma, Marti Nyman and Ward Tongen were the panelists at the MIMA event about interactive innovation in regulated environments.

The panelists shared how their organizations are structured and which regulatory agencies they interact with and what’s at stake. For example, personal financial data and health information is critical to keep safe to protect consumers. The panelists shared great examples of innovation and gave advice to the sold-out audience on how to work with their compliance teams.

You can watch a video recording of the panel discussion here, or visit these recap posts by those who attended the event:

Strategies for Online Marketing Innovation in Highly Regulated Industries by Alexis Hall at TopRank Online Marketing.

The Future of Interactive Innovation in Highly Regulated Industries by Teri Ross at your CMTO


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