Tag Archives: about me

Inspired to help others

inspiredThe ’98 senior capstone class at Drake University challenged students to build a PR campaign for Kraft Cheez Whiz. I was grateful for the opportunity to build my portfolio with a national brand, but I was completely uninspired. The lesson I learned that semester set the tone for the rest of my career: product marketing was not for me. I need to direct my skills towards helping others. Because of that experience, I knew upon graduation I would focus on service marketing and non-profits.  

In fact, I landed my first job in healthcare, for the Hazelden Foundation, marrying my service and non-profit direction with a goal of helping others during a difficult time in their lives. While marketing skills are generally transferable from one industry to the next, most people need to find the product or company they are promoting interesting, or at the very least, challenging.

I’m quite confident I won’t ever take a position marketing consumables, such as food, cars, toys or clothing. The Cheez Whiz experience taught me that I’m simply not interested in the retail aspects of pricing and positioning when it comes to product marketing.

Although my skills lie in marketing, I’m careful not to confuse it with my passion. Truthfully? I am not passionate about marketing. (Okay, I am passionate about BAD marketing…) but my inspiration is in using my skills to help others. Making sure people have the right information, at the right time, to make important decisions in their lives.

Knowing my hands (and heart) have touched these folks in a meaningful way – that inspires me.

New year, new goals, new blog

new year 2011 graphicWhen I’ve shared with friends and colleagues that I am starting a new blog, they give me the strangest looks! Their first question typically is, “are you stopping the Marketing Mama?” The second, “why?”

No, I’m not going to stop writing my first blog. For now it’s giving me a lot of joy and I’m quite proud of my work and the community I’ve built the past 4+ years. However, every [good] blog has a niche. The Marketing Mama has a rather broad topic span: parenting reflections, family activities, the Twin Cities, and pediatric health issues. The topics have grown as I have grown, both as a person and a parent.

The part of me I’ve had a difficult time including, however, is the professional side. Discussing perspectives on marketing, social media and other business topics often feel disconnected in that space. And frankly, that’s not what my readers are there to read. I’ve been struggling with this disconnect for some time and trying to figure out how to honor my hunger to write more about business.

For all of these reasons, one of my goals for the New Year became to build a stronger online presence for my professional work. Launching this blog, a new twitter account, and guest writing for a number of biz/marketing blogs is how I’m going to accomplish this goal. It feels like the right direction and presents me with a new challenge. I love challenges and I look forward to engaging with you in this new space!

Credit: graphic by volcanno on flickr creative commons

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