Rebranding a Major Healthcare System

I’m honored to present at the Minnesota Health Strategy and Communications Network (MHSCN) spring conference next month. I’ll be discussing the rebranding of Allina Health – a major endeavor I’ve been focused on the past two years.

This article on the MHSCN web site previews some of the topics I’ll be addressing in the presentation, including some of the highlights and challenges of the work.

Are you interested in healthcare marketing and communications? I’d love to see you at the spring conference! Registration information here.

Update: See the slides from this presentation here.

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