This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.
One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.
I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.
Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.
Here are some of the highlights I captured from Greg’s presentation, via my tweets:
My brilliant colleague @chimoose takes the stage @ Mayo for today’s closing keynote. I see a resemblance! #MayoRagan pic.twitter.com/AHPsMKGS1R
— Missy Berggren (@MarketingMama) October 22, 2014
61% of physicians report they consult social media weekly for medical information – @chimoose #MayoRagan
— Missy Berggren (@MarketingMama) October 22, 2014
Health systems w/the most docs online have 247% more followers than those who don’t;Having docs online does good things @chimoose #mayoragan
— Missy Berggren (@MarketingMama) October 22, 2014
“When systems [hospitals] & doctors talk about the same type of content online, they both have better engagement.” @chimoose #mayoragan
— Missy Berggren (@MarketingMama) October 22, 2014
Agree >> People relate to doctors & want to know what doctors say. They don’t really care what marketers have to say. @chimoose #MayoRagan
— Missy Berggren (@MarketingMama) October 22, 2014
Find the docs in your health system who are tweeting & blogging. Share their work & ask them to share yours. @chimoose #mayoragan
— Missy Berggren (@MarketingMama) October 22, 2014
You can see the slides from Greg’s presentation saved on Slideshare. You can also connect with him on Twitter (@ChiMoose) or learn more at mdigitallife.com.
See my post Health Care Social Media Summit 2014 at Mayo to hear highlights from the other sessions I attended.
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