Category Archives: PR

8 ways to use your network to attract great job candidates

I recently hired two new employees to my team. My colleagues in recruitment and fellow managers were surprised by how many great candidates applied for the position. We had a higher number than usual in part because I actively sought out candidates using my personal and professional networks.

Many managers rely solely on their recruitment team and forget how much they can personally do to find great candidates. You have a network, use it!

In addition to the job listings your recruitment team posts, here are some ways you can spread the word:

1. Email your colleagues – Send an email to your team and others throughout the organization who frequently work with this open position. Ask them to think about candidates who might be interested in this opportunity. Include a brief summary of the position. Encourage them to view the posting on your company web site and to let you know if anyone they refer applies for the position so you can keep an eye out for the application.

Read more »

5 tips for PR pros working with bloggers

Creating memorable blogger experiences can pay off. Cub Foods held an in-store blogger event focused on nutrition. Pictured are Liz from Kitchen Pantry Scientist, Kate from Kate in the Kitchen and Crystal from Cafe Cyan.

I’ve heard quite a bit of negative chatter lately from bloggers about the PR pitches coming their way. This isn’t a new thing, of course, there’s been a rub between PR folks and bloggers for as long as there have been blogs.

There are many insightful PR folks out there doing great things with blogger outreach. I’ll mention a few of them later in this post. My perspective on the topic is fairly broad. I’ve been blogging for more than 6 years, I’m a marketing and communications professional in my day job, and well, I know a lot of bloggers through my work as founder of the MN Blogger Conference.

I started my lifestyle blog Marketing Mama as a place to write about things that are important to me. The majority of pitches that come my way are not relevant and not personalized. However, it can be pretty amazing when the stars align and a great opportunity comes my way. I’ve had some awesome experiences via my blog, such as a VIP night at a U2 concert and an all-expense-paid trip to NYC. And those are just a couple of them off the top of my head.

Read more »

Related Posts Plugin for WordPress, Blogger...