Category Archives: events

Are doctors using Twitter? Yes, they are!

This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.

One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.

I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.

Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.

Here are some of the highlights I captured from Greg’s presentation, via my tweets:

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Health Care Social Media Summit 2014 at Mayo

Earlier this week I had the opportunity to attend the 6th annual Health Care Social Media Summit Presented by Ragan Communications, PR Daily and Health Care Communication News – hosted by Mayo Clinic Center for Social Media in Rochester, Minnesota.

In addition to a great day for learning from peers in the health care community, I also had the opportunity to hear one of my colleagues, Greg Matthews, present about physician social media trends. Learn more about his presentation in my post: Are doctors on social media? Yes they are!

Since I live-tweeted the event, I pulled in some of my tweets below to share highlights of the day. And because these tweets are connected back to my Twitter feed, so you can actually “favorite” or RT any of them from right here on this page if you’d like.

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Rebranding a Major Healthcare System

I’m honored to present at the Minnesota Health Strategy and Communications Network (MHSCN) spring conference next month. I’ll be discussing the rebranding of Allina Health – a major endeavor I’ve been focused on the past two years.

This article on the MHSCN web site previews some of the topics I’ll be addressing in the presentation, including some of the highlights and challenges of the work.

Are you interested in healthcare marketing and communications? I’d love to see you at the spring conference! Registration information here.

Update: See the slides from this presentation here.

Interactive Innovation in Highly Regulated Industries – MIMA event

A photo from the January MIMA event. To the right of me is Kelli Carlson-Jagersma. Photo by Jenny Huschka

Those of us who work in regulated industries, such as healthcare, finance or government, often bump into regulatory requirements and restrictions when it comes to our marketing research, strategy development and execution.

I regularly navigate HIPAA, The Joint CommissionStark Law, and many state and federal standards. And I look to my internal partners in the Compliance and Legal departments for guidance and approval.

My experiences in this area helped me develop questions and moderate a panel discussion on Interactive Innovation in Highly Regulated Industries for the Minnesota Interactive Marketing Association (MIMA) last week. The panel included Marti Nyman, Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen, Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma, Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo.

Kelli Carlson-Jagersma, Marti Nyman and Ward Tongen were the panelists at the MIMA event about interactive innovation in regulated environments.

The panelists shared how their organizations are structured and which regulatory agencies they interact with and what’s at stake. For example, personal financial data and health information is critical to keep safe to protect consumers. The panelists shared great examples of innovation and gave advice to the sold-out audience on how to work with their compliance teams.

You can watch a video recording of the panel discussion here, or visit these recap posts by those who attended the event:

Strategies for Online Marketing Innovation in Highly Regulated Industries by Alexis Hall at TopRank Online Marketing.

The Future of Interactive Innovation in Highly Regulated Industries by Teri Ross at your CMTO

 


2012 MN Blogger Conference a success

Minnesota Blogger ConferenceLast month Arik Hanson and I hosted the third annual Minnesota Blogger Conference along with a wonderful team of volunteers. It appears the conference was another success, based on the great comments we heard from nearly 200 attendees, speakers and sponsors.

If you’d like to check out some of the sides from the speakers or read the recap posts from attendees, check out the round up post on the MN Blogger Conference site for all the links.

I’d like to extend a special thank you to our sponsors for making the event possible:

Pioneer Press, Mall of America, Allina Health, Padilla Speer Beardsley, National Camera Exchange, Strother Communications Group, Plum District, Sleep Number, ArtHouse, Muddy Paws Cheesecake and Glimpses of Soul Photography.

I’d also like to thank our planning team – we couldn’t have done it without you:

Sara Kerr, Robert Dempsey, Teresa Boardman, LeeAnn Owens, Grant Spanier, Ryan May, Jen Westpfahl, Anna Rendall, Leah Zins, Jenny Huschka, Stacy Pearson.

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