This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.
One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.
I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.
Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.
Here are some of the highlights I captured from Greg’s presentation, via my tweets:
— Missy Berggren (@MarketingMama) October 22, 2014