Monthly Archives: October 2014

Are doctors using Twitter? Yes, they are!

This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.

One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.

I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.

Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.

Here are some of the highlights I captured from Greg’s presentation, via my tweets:

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Health Care Social Media Summit 2014 at Mayo

Earlier this week I had the opportunity to attend the 6th annual Health Care Social Media Summit Presented by Ragan Communications, PR Daily and Health Care Communication News – hosted by Mayo Clinic Center for Social Media in Rochester, Minnesota.

In addition to a great day for learning from peers in the health care community, I also had the opportunity to hear one of my colleagues, Greg Matthews, present about physician social media trends. Learn more about his presentation in my post: Are doctors on social media? Yes they are!

Since I live-tweeted the event, I pulled in some of my tweets below to share highlights of the day. And because these tweets are connected back to my Twitter feed, so you can actually “favorite” or RT any of them from right here on this page if you’d like.

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