Monthly Archives: August 2013

5 tips for PR pros working with bloggers

Creating memorable blogger experiences can pay off. Cub Foods held an in-store blogger event focused on nutrition. Pictured are Liz from Kitchen Pantry Scientist, Kate from Kate in the Kitchen and Crystal from Cafe Cyan.

I’ve heard quite a bit of negative chatter lately from bloggers about the PR pitches coming their way. This isn’t a new thing, of course, there’s been a rub between PR folks and bloggers for as long as there have been blogs.

There are many insightful PR folks out there doing great things with blogger outreach. I’ll mention a few of them later in this post. My perspective on the topic is fairly broad. I’ve been blogging for more than 6 years, I’m a marketing and communications professional in my day job, and well, I know a lot of bloggers through my work as founder of the MN Blogger Conference.

I started my lifestyle blog Marketing Mama as a place to write about things that are important to me. The majority of pitches that come my way are not relevant and not personalized. However, it can be pretty amazing when the stars align and a great opportunity comes my way. I’ve had some awesome experiences via my blog, such as a VIP night at a U2 concert and an all-expense-paid trip to NYC. And those are just a couple of them off the top of my head.

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