Monthly Archives: May 2013

Rebranding Allina Health – presentation

Here are the slides from my presentation at the MN Health Strategy and Communications Network spring conference. It was a wonderful opportunity to share the story of how we rebranded Allina Health, a project I led and dedicated the past two years of my career to its success.

Of course the slides are only the visuals – unfortunately you can’t hear the context and rich stories I shared during this presentation. If you’d like more information, or are interested in me speaking at a future event, please contact me.

Rebranding Allina Health: An Exploration of Brand Identity in Health Care from Melissa Berggren
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