Monthly Archives: January 2013

Interactive Innovation in Highly Regulated Industries – MIMA event

A photo from the January MIMA event. To the right of me is Kelli Carlson-Jagersma. Photo by Jenny Huschka

Those of us who work in regulated industries, such as healthcare, finance or government, often bump into regulatory requirements and restrictions when it comes to our marketing research, strategy development and execution.

I regularly navigate HIPAA, The Joint CommissionStark Law, and many state and federal standards. And I look to my internal partners in the Compliance and Legal departments for guidance and approval.

My experiences in this area helped me develop questions and moderate a panel discussion on Interactive Innovation in Highly Regulated Industries for the Minnesota Interactive Marketing Association (MIMA) last week. The panel included Marti Nyman, Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen, Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma, Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo.

Kelli Carlson-Jagersma, Marti Nyman and Ward Tongen were the panelists at the MIMA event about interactive innovation in regulated environments.

The panelists shared how their organizations are structured and which regulatory agencies they interact with and what’s at stake. For example, personal financial data and health information is critical to keep safe to protect consumers. The panelists shared great examples of innovation and gave advice to the sold-out audience on how to work with their compliance teams.

You can watch a video recording of the panel discussion here, or visit these recap posts by those who attended the event:

Strategies for Online Marketing Innovation in Highly Regulated Industries by Alexis Hall at TopRank Online Marketing.

The Future of Interactive Innovation in Highly Regulated Industries by Teri Ross at your CMTO


Getting strategic about coffee meetings

Networking is great for making connections and friends! Leah Zins, me and Jenny Huschka at the MN Blogger Conference.

I’ve been thinking about my goals for the new year, some centered on daily work habits while others are more long-term. And while I’m excited to tackle new things this year, I’ve also been reflecting on my goals from last year and thought I’d share some of those thoughts here.

One thing I tackled in 2012 was to shift my approach to networking meetings. I love making new connections. In fact, I make time each month to attend educational and networking events, as well as connect with people on Twitter. Even still, there’s no replacing a sit-down, face-to-face meeting with someone. And I have a tough time saying no when folks ask to meet up to talk shop, learn about the industry (think new grads) or seek advice or leads for a career move.

As much as I enjoy these meetings, I needed to find a new way to fit them into my schedule so my work productivity didn’t take a hit. After talking with some colleagues about my challenge, I came up with some new strategies.

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