Monthly Archives: August 2012

Optimize – a new book by Lee Odden

With Lee Odden, at the launch party for his new book Optimize.

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. He’s a well known, international speaker (in fact, Lee was the opening keynote speaker at the 2011 Minnesota Blogger Conference). And now in addition to authoring thousands of blog posts, Lee has authored a book called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.

A few weeks ago, I interviewed Lee about Optimize, along with Mykl Roventine, as part of my work with the Social Media Breakfast of Minneapolis-St. Paul (SMBMSP). It was a fun conversation – you can listen in here.

Lee will be speaking at the next SMBMSP #48 on Social Media and Content Marketing on Friday, August 24. I’m looking forward to hearing Lee speak – hope you’ll join us. Find ticket information here.

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