A little more than a year ago, I changed positions within my organization – moving from managing the marketing and communications at one of our hospitals to a marketing position in the system office. I wrote about the change in my role and how I would be focused on marketing the organization as a whole. What I couldn’t share at the time is that I was tasked with managing the process to rebrand the organization.
The first year of my work (January 2011 to January 2012) was focused on planning and a significant amount of research with key stakeholders, both internally and externally. I also manage the relationship with the advertising agency we’ve asked to partner with us on this journey.