Posted by Missy Berggren on November 6, 2013
I’ve spent many years working in large organizations where the marketing and communications teams need to serve as a support function to the business unit leadership, working in many ways like an internal agency. We often referred to our colleagues in the business units as “clients” and strived to provide great client service. The trouble is that budgets and staff resources are always at a minimum and there’s no way you can meet all of the client demands. In these situations, I’ve learned, it’s helpful to lean heavily on expectation-setting and not over-promising beyond what you can truly deliver.
Here are some of the strategies I’ve found particularly helpful to successfully navigate these sticky situations.
1. How do you make them feel? Your relationship with the client is often less about what you do for them and more about how you make them feel when you’re with them. In a world where most people are under extreme pressure to perform, sleep deprived and on deadline, it’s important to pay attention to our attitude (be positive) and make sure we present our best self. Many times clients think of marketing/communications as the “fun time” of their day and want to “be creative” and enjoy the time with you. Other times they might look to you as a confidant, or want to chat about their weekend. Be friendly, be curious, give them your full attention and make them feel as though they are the most important person in your world in that moment. Because they need to be.
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Posted by Missy Berggren on October 7, 2013
This weekend bloggers from throughout the great and chilly State of Minnesota will descend on St. Paul for the 4th annual (sold out) Minnesota Blogger Conference. You can feel the excitement on interwebs!
After dedicating many hours to organizing the first three conferences, alongside friend and co-founder Arik Hanson, this year I’ve taken a step back due to time constraints. Arik and the rest of the team carried the torch and hundreds of bloggers are very grateful they have. I give Arik and the team a lot of credit for their work this year, I know first hand how time consuming it can be to pull off this event!
Of course I’m planning to attend the event this Saturday and am honored to participate in one of the sessions. I’ll be moderating a panel on Blogging Your Passion, featuring panelists Amanda Ingle, Zhenya Hutson and Jennifer Prod. I’m looking forward to connecting with these women on why they feel passion is a necessary ingredient to blogging and how they find their inspiration. We’ll talk about different ways passion comes across on a blog and how it helps bloggers connect with readers. I’m also curious what advice they have for bloggers who are just starting out or feel they are burning out and need a lift.
I have many more questions up my sleeve and the audience will get a chance to ask questions as well. I hope to see you there. If you can’t make it, feel free to participate in the conversation by watching the #mnblogcon hashtag at 10:45 a.m. central.
Posted by Missy Berggren on September 14, 2013
I recently hired two new employees to my team. My colleagues in recruitment and fellow managers were surprised by how many great candidates applied for the position. We had a higher number than usual in part because I actively sought out candidates using my personal and professional networks.
Many managers rely solely on their recruitment team and forget how much they can personally do to find great candidates. You have a network, use it!
In addition to the job listings your recruitment team posts, here are some ways you can spread the word:
1. Email your colleagues – Send an email to your team and others throughout the organization who frequently work with this open position. Ask them to think about candidates who might be interested in this opportunity. Include a brief summary of the position. Encourage them to view the posting on your company web site and to let you know if anyone they refer applies for the position so you can keep an eye out for the application.
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Posted by Missy Berggren on May 26, 2013
Here are the slides from my presentation at the MN Health Strategy and Communications Network spring conference. It was a wonderful opportunity to share the story of how we rebranded Allina Health, a project I led and dedicated the past two years of my career to its success.
Of course the slides are only the visuals – unfortunately you can’t hear the context and rich stories I shared during this presentation. If you’d like more information, or are interested in me speaking at a future event, please contact me.