How three innovative physicians use Periscope

Periscope, the live-streaming app, launched nearly three months ago. Owned by Twitter, the app can be used with either a Twitter account or a phone number and allows anyone with a smart phone the ability to share their view with people around the globe.

Scoping tourist attractions and beautiful views are a staple of Periscope broadcasts, but one of the best ways we’re seeing it used is for education. Experts or advocates for a topic important to them can live stream themselves talking and answering questions that come through in the comments.

You’ll find Periscope accounts by physicians across many specialties, but so far most of them are lurking to see what it’s all about. Yet there are a small handful of innovative, early-adopters who are making their mark and finding a way to make a difference in people’s lives through live-streaming.

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Are doctors using Twitter? Yes, they are!

This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.

One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.

I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.

Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.

Here are some of the highlights I captured from Greg’s presentation, via my tweets:

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Health Care Social Media Summit 2014 at Mayo

Earlier this week I had the opportunity to attend the 6th annual Health Care Social Media Summit Presented by Ragan Communications, PR Daily and Health Care Communication News – hosted by Mayo Clinic Center for Social Media in Rochester, Minnesota.

In addition to a great day for learning from peers in the health care community, I also had the opportunity to hear one of my colleagues, Greg Matthews, present about physician social media trends. Learn more about his presentation in my post: Are doctors on social media? Yes they are!

Since I live-tweeted the event, I pulled in some of my tweets below to share highlights of the day. And because these tweets are connected back to my Twitter feed, so you can actually “favorite” or RT any of them from right here on this page if you’d like.

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Video: Social Networking for Employee Collaboration

Recently the Social Media Breakfast of Minneapolis/St. Paul hosted a panel discussion about employee collaboration via internal channels. Many large companies (and some small) in Minnesota are using these technologies to increase problem-solving capabilities and productivity for employees.

As a member of the planning team for SMBMSP, I was tasked with planning the session, securing the speakers and moderating the discussion. I was honored to find three top-notch pros to join us: Kelli Carlson-Jagersma from Wells Fargo, Steve Brantner
 from Pentair and Mary Maida from Medtronic. You can watch the video here to learn more about the tools, successes and hurdles they’ve encountered launching and managing internal social networking tools in the workplace.

SMBMSP #63 Behind the Firewall: Social Networking for Employee Collaboration from Social Media Breakfast – MSP on Vimeo.

Feeling stretched? Tips for working with challenging clients

I’ve spent many years working in large organizations where the marketing and communications teams need to serve as a support function to the business unit leadership, working in many ways like an internal agency. We often referred to our colleagues in the business units as “clients” and strived to provide great client service. The trouble is that budgets and staff resources are always at a minimum and there’s no way you can meet all of the client demands. In these situations, I’ve learned, it’s helpful to lean heavily on expectation-setting and not over-promising beyond what you can truly deliver.

Here are some of the strategies I’ve found particularly helpful to successfully navigate these sticky situations.

1. How do you make them feel? Your relationship with the client is often less about what you do for them and more about how you make them feel when you’re with them. In a world where most people are under extreme pressure to perform, sleep deprived and on deadline, it’s important to pay attention to our attitude (be positive) and make sure we present our best self. Many times clients think of marketing/communications as the “fun time” of their day and want to “be creative” and enjoy the time with you. Other times they might look to you as a confidant, or want to chat about their weekend. Be friendly, be curious, give them your full attention and make them feel as though they are the most important person in your world in that moment. Because they need to be.

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