Posted by Missy Berggren Voronyak on March 1, 2016
Working with influencers has been a hot topic in the PR and marketing community for a number of years, yet it still feels like a mysterious topic and “nut to crack” for many companies. In fact, it’s the number one topic people want to chat about when they ask to meet up with me for coffee – how to find influencers who might be interested in their brand and how to actually build meaningful relationships with them. As someone who works with clients to build influencer campaigns, and as a blogger myself, this is a topic I’m very passionate about and love exploring.
At WCG, we work with global brands to identify influencers who are relevant to their business and engage with them in a meaningful way. Key word = meaningful. One of the biggest keys to working with influencers is to think of building long-term relationships, rather than a quick way to get someone to mention your product or company online.
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Posted by Missy Berggren Voronyak on March 26, 2014
Recently the Social Media Breakfast of Minneapolis/St. Paul hosted a panel discussion about employee collaboration via internal channels. Many large companies (and some small) in Minnesota are using these technologies to increase problem-solving capabilities and productivity for employees.
As a member of the planning team for SMBMSP, I was tasked with planning the session, securing the speakers and moderating the discussion. I was honored to find three top-notch pros to join us: Kelli Carlson-Jagersma from Wells Fargo, Steve Brantner
from Pentair and Mary Maida from Medtronic. You can watch the video here to learn more about the tools, successes and hurdles they’ve encountered launching and managing internal social networking tools in the workplace.
SMBMSP #63 Behind the Firewall: Social Networking for Employee Collaboration from Social Media Breakfast – MSP on Vimeo.