Are doctors using Twitter? Yes, they are!

This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.

One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.

I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.

Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.

Here are some of the highlights I captured from Greg’s presentation, via my tweets:

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Health Care Social Media Summit 2014 at Mayo

Earlier this week I had the opportunity to attend the 6th annual Health Care Social Media Summit Presented by Ragan Communications, PR Daily and Health Care Communication News – hosted by Mayo Clinic Center for Social Media in Rochester, Minnesota.

In addition to a great day for learning from peers in the health care community, I also had the opportunity to hear one of my colleagues, Greg Matthews, present about physician social media trends. Learn more about his presentation in my post: Are doctors on social media? Yes they are!

Since I live-tweeted the event, I pulled in some of my tweets below to share highlights of the day. And because these tweets are connected back to my Twitter feed, so you can actually “favorite” or RT any of them from right here on this page if you’d like.

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Video: Social Networking for Employee Collaboration

Recently the Social Media Breakfast of Minneapolis/St. Paul hosted a panel discussion about employee collaboration via internal channels. Many large companies (and some small) in Minnesota are using these technologies to increase problem-solving capabilities and productivity for employees.

As a member of the planning team for SMBMSP, I was tasked with planning the session, securing the speakers and moderating the discussion. I was honored to find three top-notch pros to join us: Kelli Carlson-Jagersma from Wells Fargo, Steve Brantner
 from Pentair and Mary Maida from Medtronic. You can watch the video here to learn more about the tools, successes and hurdles they’ve encountered launching and managing internal social networking tools in the workplace.

SMBMSP #63 Behind the Firewall: Social Networking for Employee Collaboration from Social Media Breakfast – MSP on Vimeo.

Feeling stretched? Tips for working with challenging clients

I’ve spent many years working in large organizations where the marketing and communications teams need to serve as a support function to the business unit leadership, working in many ways like an internal agency. We often referred to our colleagues in the business units as “clients” and strived to provide great client service. The trouble is that budgets and staff resources are always at a minimum and there’s no way you can meet all of the client demands. In these situations, I’ve learned, it’s helpful to lean heavily on expectation-setting and not over-promising beyond what you can truly deliver.

Here are some of the strategies I’ve found particularly helpful to successfully navigate these sticky situations.

1. How do you make them feel? Your relationship with the client is often less about what you do for them and more about how you make them feel when you’re with them. In a world where most people are under extreme pressure to perform, sleep deprived and on deadline, it’s important to pay attention to our attitude (be positive) and make sure we present our best self. Many times clients think of marketing/communications as the “fun time” of their day and want to “be creative” and enjoy the time with you. Other times they might look to you as a confidant, or want to chat about their weekend. Be friendly, be curious, give them your full attention and make them feel as though they are the most important person in your world in that moment. Because they need to be.

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#mnblogcon & blogging your passion

Minnesota Blogger Conference

This weekend bloggers from throughout the great and chilly State of Minnesota will descend on St. Paul for the 4th annual (sold out) Minnesota Blogger Conference. You can feel the excitement on interwebs!

After dedicating many hours to organizing the first three conferences, alongside friend and co-founder Arik Hanson, this year I’ve taken a step back due to time constraints. Arik and the rest of the team carried the torch and hundreds of bloggers are very grateful they have. I give Arik and the team a lot of credit for their work this year, I know first hand how time consuming it can be to pull off this event!

Of course I’m planning to attend the event this Saturday and am honored to participate in one of the sessions. I’ll be moderating a panel on Blogging Your Passion, featuring panelists Amanda Ingle, Zhenya Hutson and Jennifer Prod. I’m looking forward to connecting with these women on why they feel passion is a necessary ingredient to blogging and how they find their inspiration. We’ll talk about different ways passion comes across on a blog and how it helps bloggers connect with readers. I’m also curious what advice they have for bloggers who are just starting out or feel they are burning out and need a lift.

I have many more questions up my sleeve and the audience will get a chance to ask questions as well. I hope to see you there. If you can’t make it, feel free to participate in the conversation by watching the #mnblogcon hashtag at 10:45 a.m. central.

 

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